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Are Emotions Driving Your Marketing Decisions?
We all hear similar descriptions of the small business owner – they wear multiple hats, have too much on their plate, they are hard to pin down. And this is completely true. For those of us that have...
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The Five Touch Rule to Engage Customers
When I was selling enterprise software to the Fortune 500, I used to follow the “five touch” rule. The idea was that when prospecting for new customers, I would reach out to a customer five times over...
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